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The history of Vitality
Managing Director, James Wright, founded Vitality Brands over 12 years ago. At the time, James was a self-professed “corporate road warrior”, tied to a job that kept him travelling internationally from Sunday night to Saturday morning for 7 years.
He was Asia Pacific regional president for a billion dollar, multi-national food company, but his career was taking its toll: on his health, his relationships and his sanity.
Finally, James decided enough was enough. Sitting on a plane one Sunday night, ready to take off for Japan for the third time that month, he decided then and there to quit his high profile job, take a year off and consider his options.
It was during this time of personal reflection that James founded Vitality Brands Worldwide. He wrote the following mission statement on a piece of paper and swore to let it define what Vitality would be from that day forth:
“Vitality Brands Worldwide will be a privately owned, Australian-owned company dedicated to developing wellness products that help people feel healthier and happier, thereby influencing their lives in a positive way”.
While this was happening, James’ close friend and corporate financier Richard Meyrick suffered a near-fatal heart attack, at just 38. Clearly, he had no choice but to prioritise his health and wellness.
A year later, having recovered, Richard decided to join James on the Vitality journey.
In the beginning, and as it is today, “helping people live healthier, happier lives” has been achieved through the sales of the Vitality Brands branded products. These include:
These better-for-you products make it easier for consumers to be “healthier and happier”, and in this way, Vitality Brands are able to “influence their lives in a positive way”.
Our team
Vitality Brands Worldwide is a passionate team of over 60 like-minded individuals and growing. The team includes experienced professionals in the fields of skincare, nutrition, marketing, sales, innovation, finance, logistics, IT and analytics.
Giving back
In the beginning, and as it is today, “helping people live healthier, happier lives” has been achieved through the sales of Vitality Brands Worldwide branded products.
These better-for-you products make it easier for consumers to be “healthier and happier”, and in this way, Vitality Brands are able to “influence their lives in a positive way”.
Over time, however, Vitality have learned that sales of their products have enabled them to help influence lives in different ways.
By taking profits from their sales and giving them to those living not so healthy lives, Vitality has found they can still make a positive impact.
Name a better smell than pulling out a tray of freshly baked veggie rolls from the oven. We'll wait ;)
These Sweet Potato, Chickpea and Feta Rolls from Alyse Co-cliff of @anappleaday_nutrition featured in our Autumn RY Magazine and are perfect for any occasion.
Who can resist a delicious chocolate sundae? No...seriously, we would love to meet them if that type of person exists!
A go-to sundae recipe that we run to time and time and which featured in the RY Autumn Magazine, is this yummy Healthy and Vegan Chocolate Sundae that Coconut Bowls shared with us.
