#behindthebiz | Gretta van Riel of Skintox

May 22, 2019

#behindthebiz | Gretta van Riel of Skintox

Skintox, SMT, Drop Bottle....these are just a few of the brands Health Boutique Founder Gretta van Riel has founded after starting her first business from scratch in her early 20's. 

A quick google search will bring up a wealth of articles on Gretta and tell you she's amazing at what she does. 

And you all get to reap the benefits of her amazing products!

Considering we've featured a few of Gretta's products in our boxes before - including the incredible smelling, all-natural & very nourishing Skintox Detox Bath Salts in our Autumn Box - we thought we'd have a chat to Gretta to get some behind the scenes goss....

Tell us a bit about the people behind your company

Skintox Co is a part of the Health Boutique group. Founded by Gretta van Riel and led by our talented GM Ella Warren, we’re a group of (fairly) young, innovative, women (mostly) who are passionate about seeing our ideas come to life and problem solving through a consumer-centric approach to brand.

What inspired you to start your company and when did you start it?         

We launched Skintox in 2016. One of our other brands had a detox tea range that targeted skin and health concerns from the inside out and we wanted a complementary range of products that were able to cleanse, detoxify and de-stress your skin and body from the outside, in. Enter the Skintox Co.

What would an ‘average day in the life of’ look like for you?          

There is no average day. I have a few different brands and projects I’m always working across and that’s how I like it. It’s a little like how in high school you had to switch your brain from maths to English which to me always felt like a break. That way I never get overwhelmed doing the same thing, day in day out.

What gets you out of bed in the morning?   

The people I work with and again seeing our ideas come to life and our customers interact with them. To me there’s nothing better than that feeling.

What is your favourite product in your range?         

My favourite product is our Detox Bath Salts. I love what I do but it does get a little more stressful than the average day job at times so I need to make sure I take care of my myself.  I lie in the bath and imagine the stress being pulled from my body into the water which is pretty much what they do on paper. For me, 2019 is all about self-care.

What is an interesting way of using your products that not many people would know about?

You can actually turn the bath salts into a body scrub. Just add a bit of water or even some coconut oil and rub it on. This is amazing for any muscle soreness as well as the magnesium in the Epsom salts is able to be absorbed through the skin directly to the affected area.

What have been the biggest trials so far in starting and running your company?   

Our first brand in the group had a massive manufacturing fail. We received a very expensive shipment of tea from China that was basically compost with metal bolts in it and had to be thrown straight out. We never saw that money again but learnt a lot from this one and manufacture our tea in Australia now. When you fail you need to do so quickly (“fail fast”) and move onto positive things again or it will just keep getting worse.

What is your favourite way of winding down and taking time out? 

I spoke about my detox baths but I also love walking, yoga, massages – slow paced things. Life is pretty fast paced so you need to actively make time to slow down.

Here at Retreat Yourself, we LOVE dreaming BIG - what is your vision for your company?

Health Boutique is all about helping our customers become healthier, happier, better versions of themselves.

For anyone out there wanting to start their own business, what would your biggest piece of advice be?

Focus on your audience first and work backward from there. Everything starts and ends with your customer so know who they are, where they are or better yet start building your audience, your tribe, today. Market-Product fit over Product-Market fit any day.

And lastly, what does a fulfilled life look like to you?           

Simple. Fast at times and slow in others. Being present. Grateful. Experiences over things. Surrounded by love and capable of a lot of it.

You can read more about Skintox on their website: https://www.skintox.co



Also in News

Why Your Fifth Sense Is So Important!
Why Your Fifth Sense Is So Important!

February 25, 2020 0 Comments

Whether you utilise it in your everyday life or just every now and then, scent is such a powerful tool.

It can be used to uplift our mood, to help lull ourselves to sleep and it can even bring old memories back to life. 

So it should be no surprise to you to read that we have been spritzing our Blossom Brew room spray around the office a lot this summer. Read on to learn the different ways we can use scent to improve our day...

Read More
5 Signs It's Time To Ramp Up Your Self-care
5 Signs It's Time To Ramp Up Your Self-care

February 19, 2020 0 Comments

We spend a great deal of our time nurturing others.  We also get caught up in the day to day workings of our lives and we forget one very important thing... to look after ourselves.

As a result, we become worn out, stressed out and run down.

Self-care is so important! Sometimes we have the belief that in order to be a good mother, wife, sister, daughter, manager, employee etc we need to put others needs before ours. Read on to find out whether it's time for you to ramp up your self-care....

Read More
5 Essential Oils to Help Lift Your Mood
5 Essential Oils to Help Lift Your Mood

February 13, 2020 0 Comments

They say life is about the journey, but when that journey becomes stormy…how do we weather the terrain? When things aren’t going to plan though, feeling like we’re staying on track while juggling all the typical balls of life isn’t something that comes naturally to most of us.

Babe founder Kim Peirce is sharing her essential oils tips with us. Think of it like a super quick crash course on putting together a little remedy kit of 5 essential oils that can help lift your mood when the pressure is starting to build...

Read More